No matter be Chinese dress or Chinese cashmere, exit goes abroad, not curious. But the 1436 cashmere dress that roll out make the fashionable dress brand that does not found take door going abroad for state guest ceremony, unavoidable however shock letting a person. In November 2007, the country leads E Er when the group inspects Duosiji affirmed E Er adequately Duosiji is round the determination that founds world brand, spoke very highly of of 1436 cashmere dress masterly craft, indicate personally 1436 submit the formal application that regards China state guest as the ceremony to general office of the State Council. After passing a series of strict examine and verify, 1436 make gift of China state guest finally, on May 6, 2008 – as the country the leader visits Japan 10 days, undertook “ warm spring brigade “ .
Once, dress of the Chinese cashmere that takes door going abroad, China is so cheap, so silent anonymous, so “ cannot go up hall hall “ ; Nowadays, the cashmere dress of 1436 is OK however and such the emperor of Japan that high-grade, finely sends Japan, premier, chancellery people. No matter this is returned to Chinese dress it is Chinese cashmere, saying to go up is the breakthrough of 0.
To such result, of exclaim, very much perhaps business and consumer above all the inquisitive is: Achieve this breakthrough of 0, why can you be 1436? This problem, reply very hard it seems that. And look in the reporter, of 1436 win the bid, answered just about China is the oldest philosophy of the basiccest also that give sb a present — “ a goose feather sent from a thousand li away, ceremony light affection is heavy “ . This meaning, it is new idea; This affection, it is affectionate.
New idea
Become the spirit of a nation when innovation, the innovation of state guest ceremony also is reflecting the level of a country. Everyman can send new idea for give sb a present and cudgel one‘s brains for, more what is more,the rather that a great country. Er of another name for Hubei province of one of 1436 brands author, Shenzhen is much this achieve exhibit Wang Zhen of general manager of clothing limited company to say to the reporter: “The country chooses the cashmere dress of 1436 to regard state guest as the ceremony, what basically value it namely is special. “ really, should send much the gift such as the tea of Chinese tradition, porcelain, silk, wine, the country must change some of pattern, also must show a more fresh, the thing that can represent China.
Actually, on international arena, no matter be to regard private gift or country as the ceremony, dress deserves to act the role of had made an all in all category. American shopkeeper association (National Retail Federation) the spokesman ever pointed out when 2005: “Dress and the first selection that deserving to act the role of is festal gift. They are very good, because the choice is much. “ and French Deloitte office is newest an investigation data that publish shows, in the Christmas gift this year, dress also will be the French‘s first selection. This investigation makes clear, the French consumer of 47% prepares dress of choose and buy to regard the Christmas as the gift, commodity of other of this scale prep above, be like a book 46.1% , perfume cosmetic 44% and phonic resembling goods 43.1% . Actually the dress rank 2003 has ranked the first in the watch, occupy 41.1% . Predict this year, 36% what the defray of dress will take pay of French Christmas gift, amount to 107 euro. Foreign comment points out, arabia country makes the dress of luxury and the main market that deserve to act the role of a brand, absolutely result cannot do not have give sb a present. And perfume of the gem of the filar towel that loves Ma Shi, Kadeya, CD, also be in already country on a list of names posted up in the list of the ceremony famous. 2003, french president Xilake sends Bush a bottle of CD men‘s the toilet soap of perfume and form a complete set, still a skin makes senior man wash gargle things bag; The love that those who send Laura is a blue Ma Shisi towel.
Be in China, dress deserves to act the role of the proportion in gift list to also have the tendency that increases stage by stage. The bag of LV, sweet Nai perfume of suit, CD, etc, more and more become vogue to amount to a person “ courtesy demands reciprocity “ first selection. And this the cashmere dress of 1436 can let the State Council see enchanted, make state guest gift finally, showing our country also pay close attention to this category quite, also be special expectation has dress and deserve to act the role of the state guest gift that can make us.
Affectionate
Give sb a present stresses new idea, but the most essential still is “ intendment cuts condition “ , if to do sth unconventional or unorthodox, and ignored affective expression, gift also is very difficult hit moving. Dress more and more the first selection that makes give sb a present, depend on its can expressing deep feeling, more illicit is close, can pull the distance between close person and person more. The expert points out, modern has liked more and more more the gift with close illicit, is not “ universally applicable “ the highroad ceremony. And country of preference of individual of the person that the ceremony accepts a gift to research by research country change direction, also mirrorred this to plant more the tide that human nature turns.
As identical as the give sb a present between the individual, the optimal state of give sb a present also is to be able to cause give sb a present and the resonance of both sides accepting a gift between the country, can “ Yue of two affection photograph “ . This is alleged of the ceremony “ situation is difficult “ . Most propbably is so old come, the country of our country on gift list, mix without dress deserve to act the role of, not be not to want to send absolutely, mix without what dress however deserve to act the role of can cause our country and the resonance of country accepting a gift, can communicate this to plant “ affectionate “ .
The foreign brand that loves on the course such as Ma Shi, Kadeya, CD hundred years history to hammer into shape quite, domestic brand appears a little puerile. Although take no account of the combined influence force of the brand, bright also it which brand is made is OK to have which brand is made count the element that must go up in the world. And this, 1436 although found to have a year of short time only, made our country like however, the thing that international society also can enjoy — the world top class cashmere raw material and craft.
To a lot of Chinese, the precious likelihood of cashmere still stays in last centuries it seems that. And, cashmere has many after all precious, a lot of Chinese are done not have special and lucid comprehend. Even ever somebody laugh character, the cashmere of foreign country of cashmere be not a patch on (Cashmere) Jin Gui.
But in the world, a lot of people know cashmere majority is Chinese cashmere. Speak of cashmere, that is high price, tall absolutely of qualitative, extravagant, position indicative, have unique affection to enjoy. The elegant cashmere amice that sees from traveler of 19 centuries Aberdonian and British colonist Indian noble is being worn begins, of cashmere precious begin to be known by western world. Make come for years, in the fashionable bound of the United States, England and Europe, one dc is expressing a kind of view, once you put on cashmere,be, want very hard to wear the dress with other simple material again, accordingly they say cashmere is opium, can let person addiction. An Australian lady of many years old 50 since bought in the United States ten years ago after cashmere sweater is worn, express: “I hope the just a little in future can wear cashmere dress 10 years, they will let me feel very comfortable and maintain burnish. They will let me feel very comfortable and maintain burnish..
1993, SUZY MENKES of famous fashionable news analyst ever pointed out: “If you prepare to buy gift of a festival, what gift can represent contemporary luxury? The sale data of general merchandise gives our answer, it is cashmere. “ and arrived 21 centuries, the United States‘ famous fashionable dress stylist Rebecca Moses still is to say frankly: “From the beginning of my profession career, I liked to go up cashmere this kind of material is qualitative. I am searching a kind of material to pledge all the time, hope it is beautiful, amazed tactility, the four seasons can be worn, can well coloring. Cashmere is a kind of such unique fiber. From weight, it is lighter than Pi Cao, and summer can be worn with in the winter. My whole life can be full of a journey, accordingly, my need fluidity is very good, very comfortable dress. I say for “ going from place to place style “ or “ give a style “ . From fashionable angle, it is to reflect the data with the most perfect style of going from place to place. Unlike other staple, it is can true addiction letting a person. From the angle of creation, I can explain it all the time with all sorts of means. Cashmere is a kind of dream, one kind can touch the dream that touchs. Cashmere also is a kind of lifestyle. Cashmere also is a kind of lifestyle..
A story that Wang Zhen general manager tells to the reporter more mirrorred abroad to reach a what kind of level to the acknowledge of cashmere from a flank — “ more than 10 years ago, I am more than 10 years old when study abroad to England. At that time, curious young fellow students, ask me what to be done in the home. Because the age is small at that time, english rate is not high also, know a few simple vocabularies only. I say dress, classmates do not have what report; But say when me ‘ Cashmere ‘ when, the reaction of classmates at a draught very enthusiastic. They know cashmere is a good thing. At that time, this makes me very excited really, let me feel very proud. Let me feel cashmere is very extraordinary thing really, have extraordinary magic power. Have extraordinary magic power..
Actually, the people on international is evaluated to cashmere not only very tall, they also know very well, china is the biggest best cashmere producing area. Foreign comment points out, chinese cashmere is equivalent to the oil of Arabia. The cashmere dress raw material of brand of a gleam of of a lot of international originates China. 1996, a report of new York Times ever pointed out, lands of American famous shopkeeper ‘ chief Mr Duffy of End says: “Control the channel of cashmere raw material, it is E Er much this the largest dominant position. E Er Duosike wants to buy with buying them, next choose the gives him competitor that remain. Next choose the gives him competitor that remain..
But meanwhile, chinese cashmere is to city does not have valence however. Raw material exit still holds main proportion, the cashmere dress of exit also is very cheap, ground of true true be sure to is being performed “ gold does not sell give gold price “ tragic. The cashmere dress brand that international approves, be the country such as England, Italy more. When these brands analyse the competition that comes from Chinese cashmere, it is to point out more, what oneself go is high-end course, and Chinese brand can be occupational have low end only the market, do not have minatory sex. Own famous cashmere brand the Stapleton Ceng Hao of 3 London inn without concealing anything character, “The label that I think Scotland is made still has very great power. I do not think my major customer can want to buy cashmere brand of China. “ so, although E Er is much this had become cashmere eldest child so old, although exit of its raw material is had on the world,comparative specific gravity, e Er is much this cashmere dress still cannot be on the world cause too big resonance, still did not make the state guest gift of our country.
Loving the cashmere, E Er that loving Chinese cashmere greatly much this person, also couldn‘t help again, then, they are determined to use E Er much this accumulate and resource, with the literary work of internationalization, it is OK to make base oneself upon the brand of high-end fashionable dress at the world. Then, had 1436. They should let Chinese cashmere be devalued no longer, should let Chinese cashmere have a brand additional cost. Er of 1436 handpick another name for Hubei province is much this the Aerbasi that downy another name for Hubei province holds Ke Qi in the palm cashmere wool, that is most exiguous Bai Zhongbai does not have wool cloth with soft nap, it is a diameter fine the highest grade fiber that amounts to 36 millimeter above again at 14.5 micron, length. Such highest grade, can find 1 kilogram only in 100 kilograms former cloth with soft nap. Use likewise outstanding weave sew technology, course the careful machine program of about a hundred close working procedure, the 1436 cashmere product with exalted acme of melt into of unreal of fiber of highest grade cashmere, comfortable and more soft and lightsome, exquisite.
Starting point is tall, strong interest is sufficient, this, 1436 courses do not use the cashmere product that top class raw material and craft make the world to time of a year, the country that has allowed us saw the Chinese dress brand that can cause international society resonance and product, let ground of our too impatient to wait want to be revealed to international.
Have the cashmere of international appeal force so, so unique raw material and craft, the emperor of Japan of most propbably Japan, premier, chancellery people, after getting such cashmere product, regular meeting plaints of dress of cashmere of the deserve the reputations one enjoys of Chinese cashmere, China be not former times to compare today. Such plainting, undoubtedly also our country hopes to hear.
Tags: cashmere, country, dress, gift, not
