Face the profit space of covet making a person, how to commercialize immaterial culture bequest, this is blanket of rash embroider, Tibet, Suzhou embroidery, Nanjing the problem that the businessman such as wax printing of Yun Jin, Miao Zu has a headache.
One pair makes price of elegant embroider shoe network differ to 300 dollars for 100 dollars
Yang Zhaohua has a pair elegant and cannot bear the shoe of offal.
This pair of shoes, become by embroidery of handiwork of actor of Gansu Province folk, vamp hanging wall is worn a pair of clever Long Feng. This pair of shoes, the price on the network that is in England 300 U.S. dollors.
And the only product that this is not sell like hot cakes. Be versed in to Chinese hand inwrought cup is filled up, demand exceeds supply in the England of exquisite tea culture likewise. This price is as high as 100 U.S. dollors, the commodity of artwork be regardinged as, original originality draw materials at northwest folk shoe pattern.
“Consider the production value of average per capita of our northwest province, see the terminal price of a such products again, how to make a person enchanted? “ Yang Zhaohua says, “What is more,the rather that, be in England, artwork be regardinged as will treat the inwrought product that we make. Artwork be regardinged as will treat the inwrought product that we make..
From this year the beginning of the year, trade closes to meeting home spins branch vice-chairman Yang Zhaohua to begin to consider, how can commercialize the immaterial culture bequest of textile. On August 25, below his effort, nanjing Yun Jin, orchid the textile such as blanket of wax printing of brocade of allover earth home, Miao Zu, rash embroider, Tibet, Suzhou embroidery is immaterial culture bequest, appear on China International home to spin simultaneously exhibit. But look in him, this is only “ blame involuntary discharge of urine “ commercial cytotec induce miscarriage the first pace.
According to data of authority of textile industry association, this year first half of the year, the home spins industry exit; Relatively go up fall after a rise of year of amplitude of the corresponding period nearly 30 percent.
And same, industry polarization phenomenon is more and more outstanding. The company sales revenue of 2/3 drops 0.3% , profit total drops 114.56% , average profit margin is this part enterprise – 0.14% .
Why to introduce on this node “ blame involuntary discharge of urine “ discuss commercially?
“The problem that textile encounters, it is the problem that exit drops not just absolutely, we must have been adjusted to finish compose when. “ when Yang Zhaohua accepts special report of our newspaper reporter, say, “Besides channel reform, we must abstract the marrow in giving traditional culture hard, promotion design, forward high-end product line tries hard. Forward high-end product line tries hard..
Another outlet
The Wu Xin of Nantong is washed have an annual produce duty of 300 million much, annual interest is less than the home of 10 million to spin a business. With place other home spins a business similar, export trade is occupied annual the 90% above of income.
A few years ago, the businessman that has Germany searchs come to come, hope can from him here imports traditional hand-woven cloth. In other people of a lot of Nantong, for generations can do handmade hand-woven cloth. In Laochen‘s impression, these “ reflect working people instinctive quality “ hand-woven cloth is like artistic value not to calculate big. But, this kind of pure handmade is natural fabric very European favour.
Nantong is our country home spin town of military importance, greatly little factory competition is intense, trade situation is secured basically. Want a breakthrough to develop bottleneck, it is a very difficult issue to the enterprise. Of hand-woven cloth popular let old Chen Ran have a hope.
Very fast, he discovers, german importer has larger profit space. Wu Xin washed the finished product hand-woven cloth in the factory to go to Germany in importer hand, working procedure of the line after those who pass 400 degrees of high temperature is advanced is handled, feel can become more soft, but the tenacity with original hand-woven cloth still can keep changeless however. Through machining the hand-woven cloth after, high-grade fabrics serves as on European market, price full tower above 3 times.
Although the problem of craft does not have a breakthrough from beginning to end, but for the Laowu that high price grows bottleneck to be eager to a breakthrough, have appeal extremely. He established handicraft of folk-custom old hand-woven cloth to taste creation center designedly, the hope develops terminal product, but yield results is not big.
Small handicraft sales volume is not large from beginning to end, hand-woven cloth makes the Tang Dynasty install sales volume how to also go up not to go however. Current, hand-woven cloth sales volume occupies old Chen Gong to manage 20% of year of income. But, besides exit hand-woven cloth, how to complete commercial process, this is most the business that makes Laochen bemused.
Actually, the difficult problem of commercialization of traditional spin craft not only old Chen Yi‘s individual is encountered.
Wu Yuanxin also tells the person of inheritance of blue allover craft that comes from Nantong likewise the reporter, from go up century seventies, his manual blue allover begins to export day of Han, when sales volume is best, everyday shipment can amount to thousands of meters even. However after 2000, export instead gradually halt comes down, these blue allover turn slowly for sale in domestic market, but the market is not big from beginning to end. According to Wu Yuanxin‘s view, without very good commodity form, the likelihood also is market gradually one of narrow main reasons.
Design predicament
The Ornella Bignami of originality chief inspector that comes from company online Ampicillin Without Prescription buy cheap of Italian Milan Elementi Moda conceals her none however the appreciation of craft of traditional to China spin, but she also admits, see the product that certain China conventional technology makes, or “ frightened levitra for sale jump “ .
Ornella Bignami is a famous fabric stylist. She is annual come-and-go China is counted second, besides release trend of world fabric popularity to Chinese enterprise regularly, also offer spin goods to seek advice from a service to the spin enterprise of a lot of China.
“The product must be contemporary. rimonabant side effects “ Bignami explanation says, be designed with respect to commodity only and character, chinese stylist is too little to world understanding still. “If you are a stylist that never has gone to abroad, you are met for certain by Chinese home to color low savour an influence. You are met for certain by Chinese home to color low savour an influence..
Bignami citing says, only color, with respect to the theme that can use expression to differ.
“Your traditional fabric and design have very good element, but must want again fine. We like the more concise, more careful, merchandise that has more complete details and excellent do manual work. “ Bignami says, “Want to remember, promotion has the merchandise of Chinese element, above all cannot redo low end is low simple product. Above all cannot redo low end is low simple product..
But the worry that high-end product also has high end.
Nanjing Yun Jin is in yuan of Ming Qingsan is acting it is royal articles of tribute, of limited company of Nanjing Yun Jin institute taste Zhang Qing of head of department of research and development newly to tell a reporter, true Yun Jin, can pass handiwork to finish only, contemporary machine knits what do not come out at all.
But, this is had the history is manual 1500 the craft of craft inheritance, make it bed tastes price to amoxil order be as high as a 1 million. And look from the exterior, the collocation of bright yellow mixes depth royal Hai Yunwen, let a product look more like imperial robe, fit a style hard with current and popular home it seems that similar.
“Truly good perhaps China mood is designed, must be alike in spirit, of be similar in shape of and rather than. “ Wu Haiyan says. Design the honor of academic assistant dean besides Chinese academy of fine arts, wu Benren still established a home to spin a brand “ east state “ , advocate push the home that China designs an element to spin a product.
“How should be the buddhist meaning of our China conveyed? The colour that perhaps should draw lessons from the west actually expresses kind. Buddhist meaning contrasts with black and white color, will convey with advanced ash, actually the sort of a long time ago feeling came out. “ Wu Haiyan says.
Commercial VS industrialization
The inheritance of immaterial culture bequest, it is a task to each country. But look in Yang Zhaohua, textile is not the inheritance of involuntary discharge of urine, can divide a pace to go.
“The first pace can first commercial, because some is not product of involuntary discharge of urine,can appear with the high-end configuration of artwork only. “ Yang Zhaohua says. His citing says, with Nanjing Yun Jin is exemple, 5.6 meters tall, 1.4 meters wide, 4 meters tall, the loom that the operation when by two people cent sits to be the same as up and down just can finish knits the commodity that give do not pass everyday inch make, such exquisite products cannot undertake big industry is produced possibly forever. Such type can the commodity of make it high end.
“And the 2nd pace, we can abstract the design that has Chinese element from inside the work that is not involuntary discharge of urine, combine these elements and industrialized product production, such ability realize true industrialization. “ Yang Zhaohua says.
Although home is had “ immaterial culture bequest “ the businessman of craft still seeks commercial optimal way in effort, but outside ambient has been spread for this transition sadly it seems that with respect to road.
Spin association statistic data according to the home, the home spun industry production value to amount to 880 billion RMB 2008. And 2009 statistic of 1-5 month data, proportion of textile sale in domestic market has risen to 80.03% .
The Wu Yuanxin of Nantong blue allover expresses to the reporter, they had had collaboration with love underwear, apply the concept of blue allover at underwear design, roll out the series product of traditional style.
And the high end that comes from Australian Sheridan brand purchases business Dimity Green to express to our newspaper reporter, although economic crisis sweeps across the whole world, but the market is in undoubtedly farther fractionize, should design only proper, always can locate get appropriate fractionize market.
To export business, as foreign shopkeeper shuffle, want to take abroad batch order form, the design ability of oneself is very important also. A domestic home that offers money for JCPENNEY spins big company to tell our newspaper the reporter, they had held water to design a center in the United States, obtain design inspiration from inside Chinese tradition, also be the direction that future tries hard undoubtedly.